International marketing

Artikelnummer: sg9781506389226

Kategorie: Wirtschaft


71,78 €

inkl. 5% USt. ,

Lieferzeit: 6 - 7 Werktage

Stk


Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture - culture, language, political/legal systems, economic systems, and technological differences - in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns.

New to the second edition:More global focus through new examples, case studies and the experience brought by new co-author, Barbara CzarneckaBrand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countriesNew coverage of digital advances and social media marketingUpdated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and NetnographyAdditional videos supplementing the comprehensive online resource package for students and lecturersA wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.


Autor: Donald E. Baack
Seitenzahl: 632
Verlag: Sage publications inc
Sprache: Englisch
Format: Geheftet
ISBN: 9781506389226
Veröffentlichungsdatum: 20181204
Produktnummer Verlag: 3279
Lieferinfo: Lagerware beim Lieferant in Schweden.
In der Regel können wir innerhalb von 6-7 Werktagen liefern.
Die Lieferzeit hängt aber davon ab, an welchem Wochentag Sie bestellen.
Bitte beachten, der Artikel kann trotzdem ausverkauft werden.
Wir erhalten wöchentlich eine Info vom Lieferant und aktualisieren danach.
Gewicht_attribut: 1545 gr